Free Shipping Over $50
5 Reasons Liquid Eyeshadow Works For Mature Skin
Free & Easy Returns

1. It stays put - on mature skin too

“Finally an Eyeshadow for mature eyes! The fact that it stays put all day is a game changer. No more eyeshadow sitting in eye creases, or rubbing off, it's amazing!”

- Ruth C

2.  Perfect for hooded eyes

“This is great on my mature hooded eyes. It has taken a long time to find make up that doesn't crease or gather in fine lines. Gen See is my go to makeup from now on!”

- Jane M

3.  Doesn’t accentuate fine lines

“I'm impressed with how well it works on my mature skin. Similar products I've tried have settled into the creases or accentuated the wrinkles, but not this one. It also lasts all day!”

- Maria A

4.  It’s Lightweight + Longlasting

“I’m over 50 and have been searching for eyeshadow that doesn’t make my eyelids look heavy and lined. These are so creamy and lush and stay exactly where I put them all day with no creasing or wearing away. Will be buying more!”

- Hazel

5.   It’s a multitasker

“Lovely! I was worried how it would look on my mature skin but it settles really nicely on the eye lids, and I have used as a highlighter. Love it”

- Jessica S

Shop Our Best Sellers

The Bestsellers Set
$144
$206
Mixed Media Metallic Liquid Eyeshadow
$29
Straight Flush Glow Sticks
$27
Mixed Media Matte Liquid Eyeshadow
$29
Spectator Sport Mascara
$28
The Everyday Essentials Set
$96
$137